Attitude of Gratitude: A Week of Giving
Sunday, May 16 - Saturday, May 22
HOW WILL IT WORK?
OUTLOOK: The outlook for this event is two-fold: Raise funds, spread positive gratitude.
OUTCOME: Raise funds. Grow social media engagement. Increase website traffic.
OVERVIEW: This will be a multi-participation level virtual event. Donors will have the option to (1) Make a donation through the link on the website (2) Visit the website link to leave a comment in honor of someone they are grateful for – a “public gratitude testimonial” (3) Make a donation AND leave a comment of public gratitude.
COMMENTS/TESTIMONIALS: Comments will be made and listed on the Giving Week landing page on the website. Participants can choose to leave a comment, which will show up shortly after - pending approval. * Donors can donate money without leaving a comment. Alternatively, participants do not have to donate in order to leave a comment.
*All comments will be approved prior to being listed live on the website in order to
preserve privacy and protect the public image of The Avenue Family Network, Inc.
SOCIAL MEDIA: Public Gratitude Testimonials will be chosen to be highlighted on The Avenue social media pages. These comments will be added to pre-designed templates which have been scheduled to post throughout the week. Total number of highlighted posts will depend on comments that have been received.
HOW MUCH MONEY ARE YOU TRYING TO RAISE?
Our goal for this event is $10,000.00
WHERE DOES MY MONEY GO? WHO WILL BENEFIT?
The money raised through this Week of Gratitude event will be unrestricted, meaning each of the 5 Divisions could benefit.
WILL I GET A RECIEPT OR PROOF OF DONATION FOR MY MONETARY GIFT?
Yes. Upon receiving your electronic donation, you will receive an e-mailed letter of receipt. If you donate via phone or mail, you will receive a mailed letter of receipt.
WILL MY NAME OR DONATION AMOUNT BE INCLUDED WITH THE PUBLIC GRATITUDE TESTIMONIAL?:
Your donation amount will never be public. However, your first name and last initial will be included in the public gratitude testimonial.
WHAT IF I DON’T WANT MY COMMENT OR PUBLIC GRATITUDE TESTIMONIAL TO BE PUBLIC?:
You will be able to add a note that you would like to remain anonymous but would still like the comment to be included.
For additional questions, please reach out to:
Tiffany Griffin, Director of Marketing & Communications